Our purpose is to lead the movement of excess reduction in the apparel industry by connecting creativity and sustainability.
Waste Less, Reimagine More
Through our 80+ years of collective experience in the apparel and textile industry, from factories to boardrooms, we’ve witnessed a significant amount of waste and challenges surrounding it. The sheer magnitude of this excess motivated us to find a solution: a circular process that utilizes creativity to divert the accumulation of waste by reimagining what already exists.
Our renewed purpose is to inspire creativity and sustainability by raising awareness about the issue of overproduction while working with our peers to scale this endeavor at a global level.
Our guiding principle is to achieve uniqueness by rethinking, reconstructing, and reintroducing apparel that already exists.
Sometimes we find vintage pieces that just don’t need to be transformed. Through a good wash, reconditioning and repair, we restore them to their original integrity thereby extending their lives.
As an extension of our cause, we engage with brands, retailers, manufacturers and local communities who are committed to their own sustainability efforts. Together, we develop on-going collaborative programs aimed at reducing their preexisting stock or waste.
August 11, 2017
The gusset – a diamond shaped or triangular insert in a seam to provide expansion or reinforcement – has been utilized for centuries to improve garment contouring, freedom of movement and durability.