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5 Questions with The Lady in Blu

5 Questions with The Lady in Blu

Friend of A&R, Trend Forecaster, Jewelry Designer, and Reimagination Expert. 

Meet Antoinette @theladyinblu

Tell us five words that best describe you.

The lady in Blu
Trend Forecaster

What is something you’d like to see change in the future?

Fashion is the second-largest polluter in the world. We use four times as much clothing as we did only a few years ago.

I’d like to see that we all buy less and instead start using the principles of Re-Use, Re-Touch, Re-Style, Re-Pair and Re-Peating fashion so the link between fashion and pollution would be disconnected.

Is there anything (an object) that you cannot bring yourself to throw away?

The best items in my wardrobe from the past 22 years.

What does “Waste Less, Reimagine More” mean to you?

To me, it means the following:

Re-Use Fashion

Second-hand and vintage clothes are available at all price points, and both on- and off-line. It’s accessible to everyone and a guilt-free source of inspiration.

Re-Touch Fashion

Adjusting what we have into what we love today. Re-Touching clothes has been a given throughout history but something we’ve forgotten in the past few decades.

Re-Style Fashion

Utilizing creativity. Instead of buying something for that party on Saturday, think of what you already have and how you could restyle it. 

Re-Peat Fashion

Wearing your clothes more often. Normalizing repeat outfits at social events.

Re-Pair Fashion

In today’s throw-away culture, we’ve almost forgotten about repair. How logical it is to repair what we have and love so we can enjoy it longer or pass on to a second user.

What do you value most in this world?

Primary: Respect for people and the earth.

Secondary: Love, Friendship, Fashion, Beauty and Creativity.

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