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  • KVADRAT x REALLY : A Circular Approach
  • Atelier & Repairs

KVADRAT x REALLY : A Circular Approach

KVADRAT x REALLY : A Circular Approach

In today’s world of waste and overproduction, upcycling is on its way to becoming less of a trend and establishing itself as commonplace. A prime example of this is the partnership between Kvadrat, the textile manufacturer based in Denmark, and Really, a Danish start-up that produces solid textile board - a high-density material made from end-of-life textiles, primarily wool and cotton. The board can be used in place of many different materials and comes only in the colors of its source: Cotton White, Cotton Blue, Wool Slate and Wool Natural. 

Max Lamb for Really Installation

Max Lamb, an innovative designer known for incorporating nature into his work, was chosen to create the first pieces using the upcycled board. Lamb’s decision to design benches was twofold: a bench not only showcases the board’s structural durability, but the act of sitting allows a person to experience the material firsthand. The purpose of the collaboration is to create lasting, functional pieces, however, in keeping with developing products that have a firm place in an emerging, circular economy, each bench can be regranulated to produce new materials, therefore, closing the loop on waste.

The benches debuted at Salon del Mobile in April 2017 and aimed to challenge the preconceived ideas of sustainability’s role within the architectural and design industries.

 

  • Atelier & Repairs