“I want to leave behind an initiative that produces and wastes less, making this both a personal and professional endeavor,”
His [Maurizio Donadi's] answer is Atelier & Repairs – a brand concept revolving around “Reducing excess through fixing, improving, recreating and up-cycling what already exists.”
“Los Angeles/London-based Atelier & Repairs is an emerging business and disruptive force in the fashion industry, aiming to slow down the rate of production and of waste.”
"As embedded in the fashion industry as Maurizio Donadi is—he’s worked for major brands and consults for several more—he’s ambivalent about it in general, questioning what it is and why it operates the way it does. Why so much mass-produced excess? And why so serious?"