Our purpose is to lead the movement of excess reduction in this industry by connecting creativity and sustainability.
Waste Less, Reimagine More
Through our 80+ years of collective experience in this industry, from factories to boardrooms, we’ve witnessed a significant amount of waste and challenges surrounding it. The sheer magnitude of this excess motivated us to find a solution: a circular process that utilizes creativity to divert the accumulation of waste by reimagining what already exists.
Our renewed purpose is to inspire creativity and sustainability by raising awareness about the issue of overproduction while working with our peers to scale this endeavor at a global level.